Chief marketing & commercial officer
Since 2015 July
AparTea : www.apartea.fr - Strasbourg, France ; Target : CSP+ ladies, 25-45
Tea blending. Importation, blending and packaging in Alsace
=> Small office TO 2019 : +98% on 36 months - sales B2C online : 47% - B2B : 53% offline
> Marketing and sales strategy B2C deployment
- Brand strategy: Made in France, Heatlhy-Fashion, wellness
- Webmarketing: deployment of e-commerce tools + marketplaces
- Communication plan: dissemination to the local press and micro-blogging
- Lead acquisition: affiliation, CRM tools, Inbound + Outbound
> B2B2C business development strategy
- Creation of sales agents and Home seller networks in France, trade fairs
- Exploration of new sales channels: B2C2C with sports coaches, Yoga
- Penetration of international markets: Visibility in China + HK
Brand Development Director
2015/12 - 2017/03 - Transition management
Banggood ltd : www.banggood.com - Guangzhou, China - CSP+ 18-35 yo
online sales plateform. New brand development : SISTALK + BLITZWOLF + EACHINE : US+CA+UK+DE+RU market
=> TO group : +US$ 500M - TO brands : US$ 17M : 12 months : +232%. 13 pers.
> Deployment of the marketing strategy
- Brand strategy: promotion of products in relation to quality / price made in China
- Webmarketing: e-commerce, Amazon FBA, marketplaces
- Lead acquisition: Outbound with bloggers + press affiliation
> Communication plan
- Management of the plan with specialized press: press + macro-blogging
- Setting up of contests with online press 18-35 years old
Export Sales Director
2008/03 - 2015/06
Nengli Clean Energy Industry ltd :
www.nengli-earth.com - Guangzhou, China
Photovoltaic module manufacturer. Exportation target: Western Europe
=> TO group : US $52M/year - TO export: US$ 9M/year, 120 persons : production + administration
> Development of export sales strategy
- Market study for business development & sales objective determination
- Implementation of prospecting tools: sales team, trade fairs
> Management of export sales management
- Management of the sales team: 6 country managers (FR, DE, IT, CN, ES)
- Key accounts management: + 1M € / year (Cegelec, Watt & homme, Tenesol, ...)
- Operational management: prospecting - order tracking - delivery - customer ex
> Steering and management of the NENGLI Export branch with France office
- Financial and administrative management of the export branch
- Production monitoring & management: quality, production, shipping, after-sales servic
Category manager motors
2006/06 - 2008/08
China New Product Factory ltd : www.cnpf.asia - Guangzhou, China
Purchasing office for VIMA stores & CEPAM : importer/distributor in France
=> TO groupe : US$ 18M - TO motors: US$ 3M : 24 months : +148%. 3 pers.
> Market analysis and positioning of the product range
- Competitive analysis + market development and customer expectations
- Technical specifications with production monitoring in China
> Development of the commercial plan
- Definition of annual objectives with management of sales and production teams
- Monitoring of France key accounts (GSS + GSA: System U, Truffault, etc ...)
- Competitive intelligence and innovation marketing: Scooter / electric bike
Regional director & product manager
2004/09 - 2006/05
VIMA : www.vima.fr - Strasbourg, France : Target : CSP F+M 30-55 yo
42 stores discount bazaar with car spare parts (tires & accessories)
=> TO group : 59 M€/an - 452 persons - 42 business units : 2000m2 for 1 unit)
> Commercial management of 7 stores (19 M € / year - 53 persons)
- Dissemination of information: Sales plan, new products and admin
> Operation monitoring and management of directors
- Visits with action plan on progress axes> Automotive parts product manager
- Definition of LS product range + 1st price tire tire and reclaimed tire.
- Sales monitoring site by site and sales training by profit center
Department manager
Manager
2002/08 - 2004/09 Norauto Strasbourg
2000/09 - 2002/05 Mcdonald’s Strasbourg Meinau
